14.Primary Audience Research

13.Similar songs and Ideas

About the making of the video-Secrets

12.Story Board-Lenka, The Show

10.Dollhouse-Melanie Martinez

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About the Video

There are two official music videos to the song 'Secrets' a music video and a lyrics video. I love both and would like to version of her video that mixes both the animation and realistic side of the piece.

Music Video Inspiration

I like the animation style of both lenkas videos..

I like the transitions between shots in the video, she pushes the camera whilst facing it and it slides to the next scene.-See 30 seconds in for reference.

I love the beat and  pastel/pearl colour scheme of this video.

The beginning of this video uses fonts on top of the footage which is something I intend on using in my video.

I think this video is amazing, the consistent use of physical theatre to reflect the mechanical movements as well as a colour scheme and set of costumes that mix together perfectly I find this video genius.

Story Board Ideas

About the Song

Content

"Secrets" is primarily a pop song, but also draws on elements of hip
hop in Lambert's "sing-talk" delivery and B.o.B's rap verse. It is composed in the key of C major and is set to a moderate tempo of approximately 93 BPM. The song features confessional lyrics based on Lambert's real-life insecurities, ranging from dysfunctional family situations to her homosexuality, with an overarching message of acceptance and self-empowerment.
                                                                                             -Wiki


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There’s a saying that you’re only as sick as your secrets. If that’s the case, then Mary Lambert is very,very healthy.
On her new single, “Secrets,” the singer best know for her feature on Macklemore & Ryan Lewis’ “Same Love,” proudly declares all her secrets: she’s bi polar, her family is dysfunctional, sometimes she cries all day, and some less secret ones— she’s overweight and gay.
All these confessions are sung over an impossibly jaunty tune as she refreshingly reveals all in the lyric video. “‘Secrets’ might be the first fun song I’ve ever written,” says Lambert. And, indeed, the bouncy track has an irrepressible Katy Perry, “Roar” vibe. She co-wrote the track with Eric Rosse, Benny Cassette and MoZella. Rosee and Cassette are also executive producers on her new album, “Heart On My Sleeve,” out Oct. 14 on Capitol Records.
The song is about accepting yourself, flaws and all. “I felt like there were a lot of songs coming out about self-empowerment and challenging beauty standards and I wanted to write a sgon along those same lines, but in my voice,” Lambert says in a statement. “There is so much shame and guilt in our society and I think it has deprived a lot of people from living fully. We are all facing battles, We’ve all had someone who has hurt us. So let’s talk bout it.”
We can already imagine the fan-posted videos that “Secrets” will spawn, with folks posting they videos confessing all their closet skeletons with abandon. Bring it on!"
                                                           -Melinda Newman , Billboard Journalist

About My Artist

Mary Lambert has had a very hard upbringing yet uses this to give support and to empower others...


Here are some interesting facts about her..
http://www.buzzfeed.com/clairepires/20-things-you-didnt-know-about-mary-lambert-the-featured-sin#55mrjk
This is Mary Lambert. You probably know her as the female voice on Macklemore & Ryan Lewis’ hit “Same Love.”

 Her friend, Hollis Wong-Wear, who has sung on the duo’s “White Walls,” knew Mary was a struggling songwriter. She recommended Mary to the guys, who were trying to write a chorus to “Same Love.”

 She was nominated for two Grammy awards for “Song of the Year” and “Album of the Year” with Macklemore and Ryan Lewis.

 “Same Love” also got Mary a recording contract with Capital Records.

Her first single off her EP, “She Keeps Me Warm,” is an extension of “Same Love,” that Lambert calls “the other side of the story.” The music video features a relationship between two women.

 She began playing piano and writing songs at age six and taught herself to play guitar at age ten.

She sprinkles each show with humor to liven the mood.

            

      

My Song Genre

My song genre is quirky and upbeat. It promotes body confidence and general empowerment. The song I would like to chose will be happy, have a good beat and will contact the social norms of 21st century music. I want people to feel good after watch the video so it will probably also include some humour. I will strive to create a catchy video that shows a positive message.

My Song Choice

I have decided to chose Mary Lamberts Secrets as my song for my music video.

8.-Permission

I have emailed her management in order to ask permission to use her song.